CTV ADVERTISING ADDENDUM

This Addendum supplements the MoreAds Terms and Conditions of Use and any applicable service agreements between MoreAds and the Client (collectively, the “Agreement”) and applies where MoreAds provides Connected TV (CTV) advertising services to the Client.

1. Definitions

"CTV Advertising Services" means digital advertising placements delivered via internet-connected televisions, streaming devices, or OTT (over-the-top) environments, including campaign execution, inventory sourcing, audience targeting, measurement, and attribution.

2. Inventory Sourcing and Transparency

MoreAds sources CTV inventory from third-party supply platforms and publisher networks. Where applicable, information regarding inventory sources and transparency logs shall be made available upon reasonable request.

3. Targeting and Compliance

Client agrees to use CTV targeting criteria in compliance with:

  • Applicable data privacy laws (including GDPR, CCPA);
  • Platform-specific policies and industry standards (e.g., IAB Tech Lab guidelines);
  • Restrictions on sensitive categories (e.g., political, health, or children’s content).

4. Brand Safety and Content Restrictions

MoreAds shall implement commercially reasonable measures to ensure brand safety in CTV placements, including:

  • Publisher and app-level exclusions;
  • Application of blocklists and category filters;
  • Alignment with client-provided guidelines.

5. Measurement and Reporting

CTV campaign metrics, including impressions, reach, completion rates, and attribution insights, shall be reported through MoreAds dashboards or via API access where applicable.

MoreAds does not guarantee specific performance benchmarks unless expressly stated in a Service Order.

6. Licensing and Creative Rights

Client represents that it holds all necessary rights, licenses, and consents for the video creatives used in CTV campaigns and indemnifies MoreAds from any third-party claims related to such content.

7. Limitation of Liability

In connection with CTV Advertising Services, MoreAds' liability shall not exceed the fees paid by the Client for the specific CTV campaign giving rise to the claim.

8. Term and Termination

This Addendum remains in effect for the duration of the applicable CTV service engagement unless otherwise terminated in accordance with the Agreement.

9. Governing Law

This Addendum shall be governed by and construed in accordance with the laws of the Republic of Estonia.